The number of plus-size women in America (and the world) is actually increasing and yet the number of plus-size apparel sales are going down. Is it because of the bad economy or is it because of the current trends?
Lisa Orkin Emmanuel, an Associated Press Writer, dishes on the declining sales in the plus-size market…
The American waistline may be expanding, but plus-size shoppers are tightening their belts.
People just aren't buying plus-size clothing at the rate they used to. Apparel in general — being a discretionary purchase — is suffering because of the economy, but plus-size has been particularly hard hit.
According to the NPD Group, a market research company, the overall women's apparel business is down about 5 percent and plus-size is down almost 10 percent from the 12 months ending in May 2009 compared to the same time the year before.
It's hard to account for the dip at a time when more than half of American women are estimated to wear plus-sizes, generally considered size 14 and up, but analysts have some theories.
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